Blog Post 4: Critical reflection
Hello
My name is Sarah Taylor-Passman
I am about to finish my final year studying a Media and Communications degree. Whilst undergoing this degree I have found a love and passion for marketing and content creation and run multiple social media accounts that showcase content I have created. Check out some of the content I have created and get in contact with any questions or requests.
What I Do
Social Media Strategy
I look at specific needs and areas to attack to ensure that social media accounts can reach their full potential and desired audience. I do this through a mixture of existing follower analysis, target demographic analysis and the content desired to promote.
Content
Creation
I create my own graphics and media texts using multiple different software. Examples of content I have created for campaigns include: Podcast series and episodes, Infographics and posters, Graphics and videos for Instagram's story facility.
Advertising on Social Media
I have experience in advertising a product on social media. I ran a campaign promoting the awareness of Type 1 Diabetes and created content like a podcast which was advertised on the relevant instagram account. This was done through multiple techniques, images and small teaser audio clips.
Analyze
Your Data
I run many social media accounts and therefore I am constantly analysing data and working out strategies in order to make sure the account reaches its best engagement.